This article and accompanying Bertoon appeared in yesterday’s edition of The Malta Independent on Sunday. (06.09.2009)
It’s the remedy that works wherever it hurts. I carry tubs of it wherever I go and can vouch for its efficacy to soothe sore muscles, loosen blocked noses and bring back fresh air to a heavy chest. Rubbing a small amount of it on your temple can do miracles for that persistent migraine. It’s the MacGyver of herbal remedies, the Mr Fixit of Oriental solutions, the Holy Grail of non-prescription ailments and the ultimate placebo for the persistent misdemeanours of a body succumbing to fatigue. It’s all that and more – the famous Tiger Balm that began it’s long journey in the halls of Imperial China until it was transformed into an entrepreneurial success story by Mr Aw Chu Kin (May the Lord Shower Him With Eternal Blessings) as he set up shop in what was then Burma.
Since those heady days around a hundred odd years ago, the product that can be scientifically described as a topical analgesic has travelled a long way in order to become “the legend in a jar” that it is nowadays. The basic herbal formula remained mostly untouched only to develop different subvarieties for an ever more demanding market that required the marketing and wrapping that goes beyond the one-jar-fits-all-ailments formula.
Personally I favour the little red tub varieties – the White Essential Balm is always at my bedside and on nights that threaten to become a snore infested orchestral symphony a quick sniff of the white balm banishes the evil demons to neverland. The uncanny versatility of these balms is such that they promise to unblock your blocked nose while contemporaneously (and without any extra added effort) winning a battle against stomach flatulence. Yes, go grab your dose of this addictive herbal wonder now.
Of course it doesn’t take a genius to know that there is no tiger in Tiger Balm. The analgesic might contain a weird concoction of unknown herbaceous elements glued together with the saliva of termites for all I know but no ferocious, striped members of the larger end of the feline family were harmed in the manufacture of these products. Which is good. Because much as I am enamoured with the magical herb and its balmiferous format I would immediately cancel all subscriptions to Mr Chu Kin’s product were I to know that a tiger had suffered, in any moral or physical way, for me to obtain any form of pain or gaseous relief.