This article and accompanying Bertoon appeared in today’s edition of The Malta Independent on Sunday.
Yoshida Kogyo Kabushikikaisha
Now that’s quite a mouthful of a name and I doubt many readers would be familiar with it. If I were to limit my tease to the initials YKK I am quite sure that faint flares of recognition will be sparking somewhere in your brain cells allocated to memory and familiarity. You’ve seen it before, time and time again, so it must be something you see or do regularly. Now where could you have heard of this “YKK” before?
It’s Ferragosto (for any queries on that moniker see last year’s article) so I’ll spare you any further intra-cranial efforts that might waste the valuable energy necessary to lift you off the deckchair and walk those five odd steps to the sea. YKK or (Yoshida Kogyo Kabushikikaisha) is by far the world’s largest producers of that ubiquitous item present on clothing apparel and carrier bags known to most of the world as the zip or zipper.
The company philosophy at YKK is “The Cycle of Goodness” which means that one prospers when one renders benefit to others. Which is quite an apt philosophy for this article which was never intended to be an essay on zips but rather one on our fixation with prices and costs – particularly in this the period of travel. I only got to YKK while researching online tips on travelling and examining the pros and cons of different styles of suitcase (including considerations on whether the zipper on aforementioned suitcase is “chain” or “lock”). In order not to have wasted too much of the research time let me give you this tip: if a suitcase manufacturer opts for an anonymous brand of zips rather than world famous names (read YKK) then you may be sure (almost) that it is a cost cutting exercise and not an effort to improve quality. Caveat emptor.