Tag: billboards

Categories
Mediawatch

Ched’s no billboard material

Evans_akkuzaThe fuss about Hibernians’ non-attempt to not sign disgraced footballer (is he a footballer?) Ched Evans was a mighty boon for Muscat’s government. Any distraction is welcome in a time of gaffes and defaulted promises. As it turns out, it was the player who was offered to the Paolite team and not Hibs who went to the UK on the look out for a cheap option (he must be, given how he is not really wanted in most respectable clubs).

The issue itself – as to whether or not a convicted rapist should be given a second chance at a footballing career once he has served time (avec or sans remorse) – is definitely one that merits much debate. I tend to reason that the character of a footballer is just as important to the team as his skills and that this, on its own, would make Evans unemployable by any serious team wanting to avoid disruption and bad influence. Cynical, I know, but Evans should not be playing anything more than Sunday football with his village XI. The professional career was shot long ago.

And that is where we get the link back to Muscat. The story was, as we said, distracting. The Times obliged with a full Timestalk program on what was by then a non-news locally speaking : Hibs never asked for the player, he was simply offered to them by a common sponsor. It was welcome chit chat away from the “OK Siehbi” business for Muscat though. Or was it?

Muscat tweeted about Hibs needing to do the right thing. He clearly implied that deciding to employ a convicted felon might not always be a good move – particularly for Malta’s “image” abroad. Ah yes,  image – obsessed as we are that the consequences of our actions are not measured by right or wrong but by perception. Suddenly Ched Evans came back to explode in Muscat’s face like the proverbial pie. Here was the Prime Minister who has openly embraced convicted criminal Engerer (for a lesser crime but nonetheless a heinous one) suddenly preaching from the pulpit as how to deal with convicted felons.

We could not help but be reminded that following Malliagate, the Prime Minister was quick to point out that it would be sad to completely lose the services of Manuel Mallia. There are many other examples of disgraced politicians being quietly reinstated in the fold of Taghna Lkoll after a period of “penitence”. In the “OK siehbi” world of Muscat everyone deserves a second chance, and a third and a fourth. If your face was on a billboard or if you backed the “moviment” in any way then – subject to the right conditions of “perception” – you are afforded the Taghna Lkoll equivalent of a “Get Out of Jail Free”.

Ched Evans’ mistake was not that he raped a drunk girl in a hotel room and subsequently failed to show remorse for his actions. Ched Evans’ mistake was simply that he did not appear on a Taghna Lkoll billboard when he had the chance.

 

Categories
Campaign 2013

The queue as a political symbol

The queue has taken centre stage in what has been dubbed the “Battle of the Billboards”. This summertime kerfuffle is a mere taster of pleasures yet to come since the electoral campaign promises to be a concentration of superficial messages orchestrated in physical tweets plastered across the illegal billboards across the land. Writing in his Sunday column Mark Anthony Falzon repeated one of the mantras of this blog: that the two party system suffers when one (or worse, both) of the parties lowers its standards. We tend to call it the race to mediocrity and there is now ample proof that the political parties abdicate the reasoned approach to convincing voters in favour of the marketing-driven propagandist approach.

So while the Nationalist party is lost in its fixation with Dr Who-like time-travelling reminding us that New Labour is old hat, the Labour party revels in the comfort zone of tit-for-tat. It is a comfort zone that is devoid of propositions and mainly constructed around the eternal grudges of real or perceived faults. Which is where the queue comes in handy. The PN marketing team was surely on a tea break when they came up with the cut and past job of a poster 30 years young. There was the obvious omission of the “conservative” part but that was a minor issue when compared to the humungous gaffe of bringing “the queue” to the fore of the current political discourse.

One reason why the Saatchi & Saatchi poster worked back in 1979 was surely the fact that it focused on the anger that people had for the incumbent Labour government. The queue is a potent symbol of dissatisfaction. People queueing for unemployment benefits were a strong reminder of things that were not working. It was tangible. The queues were there for all to see. By contrast the nationalist billboard falls into a double trap. First of all the proof of Labour not working can only come with a Labour party in government. Is the nationalist party’s word still strong enough for the voter to believe it? Which brings me to the second part of the trap. It was child’s play for Labour to appropriate itself of the queue symbol and use it to strengthen its Mantra for the Disgruntled.

We got the queues for operations, for jobs, for education. You name it, Labour cloned it. Did it matter that most of the counter-billboards were factually incorrect? Not much. Labour was given a free ride to do what it does best – repeat the lie enough times to make it sound true. Or trueish. The counter-counter-spin cried Not Fair! But the damage had been done. The PN had introduced a demon that would be hard to get rid of. It was now forced into a corner of comparing PN 2012’s achievements to those of Labour circa 1984. Let’s face it… it is a comparison that does not hold water.

The PN would have done better trying to force the hand of Joseph Muscat to come down from his castle in the sky non-committal mode and try to focus its billboards on exposing the emptiness of New Labour – whoever is in the present line up. The fixation on the Karmenu Vellas and Alex Sciberras Trigonas of this world is beginning to turn stale. There seems to be no end of it though and the PN stables seem to be lost in the taste-driven marketing ploys that only just tipped the scales in 2008 (and let’s not forget the JPO factor in that particular round of elections).

Speaking of JPO, do not underestimate the effect of the uninvited return of Jason Micallef as an election candidate. Muscat risks having his own JPO within his stables – another cohabitation in the making – and Labour do have a habit of making such internecine squabbles turn ugly. We can expect various phases of this new relationship. First the very public reconciliation and the “all’s well that ends well” approach. Then the early post election phase we can call the “there’s daggers in men’s eyes” phase. Finally there will be the inevitable eruption when a possible PM  Muscat realises – as Gonzi did much to his chagrin – that you cannot keep everybody happy all the time.

What then? Then we can party like it’s 1979.

 

ADDENDUM:

Remember this from the late 80’s? The queue – a potent political symbol indeed. Music by Brown Rice for the legendary satirical programme “Aħn’aħna jew m’aħniex”…

Categories
Campaign 2013 Politics

From Sarkozy to Saatchi & Saatchi

It’s out. The Nationalist party has “launched” a new billboard – complete with press release and comments by the party President. The PN is really trying its darned best to water down the importance of a press release and a press conference. First we had PBO calling not one but two press conferences and now Marthese Portelli, Tonio Fenech and Chris Said were wheeled out in order to explain… a billboard. You know that your billboard campaign has started on the wrong foot when you need to explain or, worse still, justify the content.

While the 2008 campaign was wrought with messages of “taste” and “guilt by association”, the PN in 2012 is resolute in reminding us how much of Labour’s current lineup has its roots way back when the Commodore 64 was launched (note the nerdy reference here). One thing has not changed – the absence of original thought in the creative department. In 2008 we had the plagiarised Sarkozy slogan “ensemble tout est possible” and for 2012 the PN has kicked off with a plagiarised poster from the UK Conservative party campaign back in 1979.

Do note how Marthese Portelli takes care not to mention the Conservative party in her “explanation”. The emphasis in some quarters is on “Saatchi & Saatchi” – you know, the Versace of political campaigns. Like that should make the whole plagiarising business disappear instantly. I wonder whether Saatchi & Saatchi could claim any royalties for this “cut and paste” job – which might go some way into explaining PBO’s estimates for billboard costs.

The original poster did say “Labour isn’t working” (changed to “Labour won’t work” for obvious reasoning) but it also had a little addendum: “Britain’s better off with the conservatives”. Now that’s vanished of course – and I am quite sure the PR department is smart enough not to deviate the attention of the voter with the assertion “Malta’s better off with the nationalists”. Because that is essentially the part of the formula the PN cannot afford to gamble on. The campaign HAS to focus on Labour’s perceived inadequacy to govern (and Labour goes quite a long way in reinforcing that perception) but it also HAS to shift the focus away from the current state of the nationalist party.

So. Are we better off with the conservatives? What is the PN doing to allay fears that their conservative elements will not dominate a future legislature? Well. Right now we have the rush to change laws on expression, the IVF bill with all its controversies and a number of other minor laws crying for attention (still slapping nudists with criminal fines are we?).

In the end this is not a game changer but it is a clear indication that the nationalist party will definitely find it tough going if it were to act as though all were fine and dandy. And it will take much more than an article by a human rights lawyer to convince the intelligent voter that the PN vote is the vote for change.

 

Categories
Mediawatch Politics

The joke’s on you

I’m just back from a late night showing of a fantastic The Dark Knight Rises. It’s definitely my favourite from the Christopher Nolan series if only for the plot that jumps straight at you as a masterpiece of political intrigue. What happens to society if you give it the freedom to choose? What happens when you unleash the angry, when you release the envious and the underachieving and give them a free run to destroy those who they perceive as the elite?

It didn’t help me much that my current read is Francis Fukuyama’s “The Origins of Political Order: From Prehuman Times to the French Revolution.” It’s a highly recommendable exploration into how society comes up with its institutions and orders itself in order to survive. In particular it is a look at (1) the state, (2) the rule of law and (3) accountable government. But more of that later in future posts.

Before going out I thought of rehashing a photo that’s been doing the rounds about another smart and funny billboard that the PL thought up in answer to the as yet empty billboards that apparently cost the PN €200,000 to erect (tee-hee). You know the one… it points at an empty PN billboard and has the amazing two-liner “gonziPN – Gvern Bahh”. There’s something irritating about Labour’s complacent attitude with regards to the facile catchphrases that ultimately all point to the same baseline: “Gonzi Iggranfat mal-poter”, “Gvern bla ideat” and now “Gvern Bahh”.

Friends of this blog seem to identify a pro-nationalist streak in me whenever I take a dig at the immense vacuum that is Labour. It would keep Stephen Hawking busy for quite a while – the vacuum that is. Unfortunately when I weigh my reaction about such campaigns as the “Gvern Bahh” campaign I find that the anger element far outweighs the funny (oh Labour can be smart) element. Why? Because, as I have said a hundred million times before Labour is in a constant mode of denial whereby it assumes that simply pointing out the deficit of the incumbent will give it a free ticket to govern.

Labour assumes that the intelligent voter can be wooed simply by saying – hey you’re in shit so might as well have us be the new provider of daily fecal matter. The voter is in a bit of a situation like having to choose between two restaurants. The first is your traditional run of the mill Pizza & Pasta Italian that is having a bit of a down time with the chef having lost control of the kitchen.

The other restaurant just has the one guy standing outside pointing out how bad the plates in the Italian restaurant are of late. The only hunch is that we have no idea what the second restaurant sells, whether they actually have any kind of food on the plate and whether it is the type of cuisine that is to our liking (they claim they can cook anything but refuse the smallest of tasters). Yet we laugh at the jokes about the not too al dente spaghetti and the colour of the crockery in the Italian joint.

Yep. We only have two restaurants to choose from and sadly the only kind of joke there is to laugh at is a joke at our expense. You’ve got it right mate… the joke’s on you.

and a nice tune to finish this off… all the way from the free airwaves of 1991 (I recall a DJ Schembri if I am not mistaken)…


 

 

 

 

Categories
Divorce Politics Zolabytes

Dars, Pogguti u Bghula

Mark Vella (formerly of Xifer… il-blogg mit-truf) was provoked into writing this post in reaction to the “Pogguti” billboard:

Jacques talabni nikteb, imma għidtlu li mhux interessat u li kull ma rrid nitfa’ l-vot u nitħalla bil-kwiet. Forsi dan kull ma jrid min biħsiebu jivvota IVA, wara kollox: jitħalla jgħix ħajtu kif irid hu, fil-limiti tar-responsabbiltà adulta u l-legalità.

Imma l-kartellun tal-bgħula u l-poġġuti laqatni wisq. L-ewwelnett, lingwistikament. Hija kampanja kuraġġuża, forsi anki inġenwa, dik li toħroġ għonqha bi kliem iebes bħal dak. Lili darrsitni, ikolli ngħid, għax mill-ewwel laqtitni bħala kontroproduċenti, u eku ta’ dan ġa qrajnih f’diversi interventi ta’ Daphne Caruana Galizia. Ħsibt ukoll li l-kampanja forsi clever wisq għax-xena politika Maltija, bil-ħbit tal-LE u l-IVA fl-istess stampa, u fil-kuntest ta’ pubbliku elettorali li ftit jew wisq iħobb kampanji pożittivi b’kartelluni ta’ tfal u familji hienja jiġru fuq il-ħaxix tar-rebbiegħa.

Argumentajt ukoll ma’ sħabi li l-kliem goffi għaliex m’għadhomx jintużaw, u dan kien ukoll argument tal-kamp tal-LE. Xi ħadd qalli, iżda, li jista’ jkun is-soltu preġudizzju lingwistiku u n-nuqqas ta’ kunfidenza f’ilsienna u fil-mod kif nesprimu rwieħna, għax tgħid ma jkunx effettiv kartellun Londra b’mara msawta fuqha u bil-kliem ‘She is not your bitch’, nagħtu każ? Minnu, imma għalija poġġuti u bgħula jibgħatuni lura għal dinja agħar, dinja ta’ kattiverja u preġudizzji li bdejna noħorġu minna milux. Illum, kważi kważi, il-kunċett ta’ poġġut bilkemm jiftiehem, u ftit jafu li oriġinarjament kien aktar jintuża għan-nisa appoġġati jew mantnuti mill-maħbub tagħhom, speċi ta’ sugar daddy. Anki bgħula ħadd m’għadu jgħidha, ħlief fid-dagħdigħat privati ta’ xi familji meta jinqala’ għawġ bħal dan. Trabbejna slavaġ, imma mxejna ‘l quddiem, u għalhekk dawn iż-żewġ kelmiet idarrsu u jissugraw, forsi mhux itellfu l-voti, imma jdallmu xi ftit il-kredibbiltà ta’ moviment progressiv u magħmul minn nies ta’ rieda tajba.

Imma ġieni f’moħħi wkoll li dan il-messaġġ qawwi huwa s-sintomu ta’ kemm din il-ġlieda saret waħda emozzjonali, u kemm xi elementi tal-Knisja u tal-kamp tal-LE ppreċipitaw din is-sitwazzjoni, mhux bil-fehma leġittima tagħhom imma bl-istrataġemmi offensivi li jużaw u billi jżeffnu, fl-istil tal-interdettijiet, lil Alla fi ħwejjeġ Ċesri. Din saret ġlieda storika daqs il-kwistjoni politiko-reliġjuża tas-Sittinijiet, u għal daż-żmien essenzjalment ġlieda mhux partitika imma bejn il-konservattiżmu fanatiku u progressiżmu li jrid joqgħod attent milli jittappan u jitlef triqtu.

Ġieni wkoll f’moħħi li wara kollox, u wara kemm wieħed jipprova jistħarreġ u jirraġuna, forsi l-IVA kellhom raġun jagħtu xokk bħal dan. Għax l-ipokrezija li rajna mill-kamp tal-LE wieħed jista’ jaraha wkoll fit-tessut tas-soċjetà Maltija, għaliex anki jekk tgħallimna nkunu nies, mhux bilfors li aħna. Ma nafx jekk hux każ ta’ ħmar il-magħkus li jdur għalih id-dubbien, iżda bħal xi ħadd li għadda minn żwieġ li falla, kien hemm waqtiet fejn qlajt kummenti bla ħniena, għax hemm il-fatt li mhux biss hemm min ma jridx id-divorzju, imma hemm min jitkaża wkoll b’min tkissirlu ż-żwieġ. Ma tirbaħ qatt. Snin wara u ħajja ġdida, kien hemm ukoll min sejjaħli poġġut. Wieħed biex jitkessaħ, u qala’ xebgħa lsien bi kliem wisq eħrex minn tal-kartellun. Ieħor ħafna akbar minni, imrawwem professjonalment fil-PN (seta’ kien partit ieħor: dan biss bħal sfond), Kattoliku devot, omofobu u konservattiv tradizzjonalist. Għal darb’ oħra, deskrizzjoni ta’ sfond għax kulħadd ifassal lilu nnifsu kif irid. Madankollu, bejn b’nofs ċajta jew forsi għax beżaqhielu l-inkonxju, qalli poġġut, għax waqt li qed niċċajtaw dwar it-tfajliet sbieħ u ħelwin, għidltu li issa ma tantx nista’ nħares għax m’għadnix single. U billi għadni fil-limbu tar-relazzjonijiet skont kif jarahom hu, waħħalli t-tikketta.

X’tagħmel? Tieħu għalik? Le. Anki jien, ta’ sensittiv u bużżieqa li jien, ma tantx tatni ġewwa. Anzi, rikbitni mewġa ta’ maħfra Nisranija għax ma kienx jaf x’inhu jagħmel, u anki ta’ ħasra għal moħħ li baqa’ ċkejken. U kull m’għidtlu ‘iva, u wliedi bgħula. Rajtha qalbek’, u ħallejtu jiħmar u jistħi u jigdem ilsien li kien ħallih jaħrablu.

Mela fors l-IVA kellhom raġun, sew għax nies li ġarrbu u sew għax nies li jifhmu s-sitwazzjoni. Forsi huma wkoll, bħali, raw tassew qalb in-nies li qed jikkumbattu kontrihom. U għalhekk raw li għal kull min jippuntalek sejf, sejf daqstant jaqta’ jrid ikun biex joqtlu.

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Zolabytes is a rubrique on J’accuse – the name is a nod to the original J’accuser (Emile Zola) and a building block of the digital age (byte). Zolabytes is intended to be a collection of guest contributions in the spirit of discussion that has been promoted by J’accuse on the online Maltese political scene for 5 years.
Opinions expressed in zolabyte contributions are those of the author in question. Opinions appearing on zolabytes do not necessarily reflect the editorial line of J’accuse the blog.
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