Tag: campaign strategy

1. The State of the Parties

(PN) It’s over for GonziPN – or so seems to be the general opinion in the punditry pages. Following Gonzi’s landslide victory in the one-man race poll (96.6%) we are seeing a definite shift away from the one-man monolith that was victorious last election and a contemporaneous effort to re-establish roots among the electorate. Which leaves us with a number of conclusions and concerns.

First of all insofar as the business of governance is concerned, the PN General Council vote has not changed much. Even with a repentant Debono returning into the fold (his idea of repentance being that he believes he was proved right) the lasting impression is of a party that will go to any lengths to survive a full term in power. The dissidents within the fold excluded themselves from the 96%, mostly by abstaining. Meanwhile the “papabili” such as De Marco or Busuttil rallied behind the leader.

The PN remains a fragmented party in search of a definition. The signs coming from the minor tussles in Local Council campaigns are not positive. The fragility of the very fabric that should be keeping the party together is evident with its dealings with past and prospective candidates. There is however a silent larger picture with the usual suspects seeming to prefer a “silenzio stampa” to the noise we had become accustomed to.

Might there be a new strategy in the making? Is the transition back from GonziPN to PN a superficial diversion from deeper moves that might bring about a timely resetting of the PN modus operandi? Above all, are we dealing here with the proverbial “too little, too late”?

J’accuse vote: Brownian Motion.

(PL) Not much to be added here. The PL’s only consistency is its constant assault on the weak points of governance. The strategy of blaming every ill -imagined or real – on “GonziPN” is combined with procedural and psychological pressures to push a teetering government off the seat of power.

The prolonged lifeline of the current government might soon turn out to be the PL’s weakness. While Joseph gleefully repeats the “iggranfat mas-siggu tal-poter” mantra he fails to appreciate that the longer he is prancing about as the “prattikament Prim Ministru” the more he will actually set people wondering whether he has what it takes to carry out the job. How long they will be happy with his evasive answers as to actual plans might be anybodies guess but it might soon be time to stop taking bets.

J’accuse vote: Hooke’s Law.

(AD) Like the football team intent on surviving the drop AD can only plan its strategy step by step. Don’t blame the outfit for concentrating on the Local Council elections for now, General Elections can wait. AD may be short of manpower but they could have been greedy and fielded more candidates irrespective of their quality in areas such as Sliema where they could expect a huge backlash at the outgoing council’s farce. Instead AD are content to field their single version of a “heavyweight” with party chairman Briguglio.

Don’t expect many people to look at AD’s manifesto, which is a pity. The most the small party can hope is to get some mileage and exposure that could serve as a platform for an assault on the impossible come the next General Election.

J’accuse vote: Small Hadron Collider.

(Blogs) They’re not a political party but they’re evolving too. We are in a positive boom phase with more blogs than you could care to count (or read in a day). That is definitely positive. Expect to find more of the short-lived instruments – the lunga manu of party propaganda. Expect to be surprised that notwithstanding what is now a long internet presence (at least five years of growing internet readership) we will find that users (mostly readers) have trouble coming to terms with the immediacy and interactivity of the net. Most importantly the ability of your average voter to use his meninges to sieve through the information shot in his direction is about to be severely tested.
J’accuse vote : Blog and be damned.