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Mediawatch

Di che pasta sei fatto?

It appears now that Dario Fo has waded into the fold à proposi the raging controversy provoked by the comments of Barilla Chief Guido Barilla about the place of homosexuals in his company’s advertisements. Interviewed on a radio and asked whether the famous Barilla adverts could be “improved” by including reference to homosexual couples Barilla had categorically stated that there was no place for homosexuals in his company’s advertising.

Here is what Barilla had to say to La Zanzara (the programme where the interview took place):

La nostra è una famiglia classica dove la donna ha un ruolo fondamentale. Noi abbiamo un concetto differente rispetto alla famiglia gay. Per noi il concetto di famiglia sacrale rimane un valore fondamentale dell’azienda. (Ours is a classic family in which the woman plays a fundamental role. We have a different concept to that of a gay family. For us the concept of the “sacred” family remains a fundamental value for the company).

My first reaction was very much in the line of shock. Such words are the kind of words that should not be uttered because they reinforce certain attitudes and mentalities that are downright discriminatory. Yes, I too was affected by the initial shock value that was very obviously what the Zanzara interviewer wanted to obtain.

A few breaths and organisings of thoughts later though the source of my anger had shifted dramatically. This was after all an assault on a private entrepreneur’s right to advertise and sell his or her product as he best deems fit. Barilla have over the years built a type of advertising timbre based around the concept of the family. It’s a utopic ideal of a family – recognised by Italian sociologists as the “Mulino Bianco” Family. Mulino Bianco is in fact a trademark created to distinguish Barilla’s pasta from the non-pasta range of products. The idea of the Mulino Bianco Family was born in the early ’90s:

Agli inizi degli anni novanta la strategia comunicativa dell’azienda cambiò puntando sul “ritorno in campagna”. Nell’episodio iniziale del 1990 della Famiglia del Mulino, una famiglia media italiana, il padre Federico giornalista, la madre Giulia insegnante elementare, i due figli Andrea e Linda e il nonno, esprimono il desiderio di vivere nel verde e si trasferiscono in campagna. Sullo sfondo del mulino di Chiusdino, vennero ambientati una serie di episodi di vita quotidiana della famiglia. La Famiglia del Mulino assurse ben presto lo stereotipo della “famiglia perfetta” inserita in un luogo fiabesco. La pubblicità della Famiglia del Mulino andò avanti per tutta la prima metà degli anni Novanta.

In his open letter to Guido Barilla, nobel laureate Dario Fo is appealing to the company owner to “improve” the ads and catch up with the signs of times – reflect new attitudes to society and family. All well and good. It is a choice Barilla has and can make if it likes. Yet it is a choice. It cannot and should not be bullied into making it. Other companies like Ikea (and apparently now pasta rival Buitoni) will have hooked onto the possibility of attracting clients from other segments of the market (though I find it hard to see that a specialist “pasta-eating homosexual” consumer market existed before this fuss was kicked up and a boycott encouraged).

Guido Barilla may have committed a commercial hara kiri by stating that “gays can shop elsewhere” and he will have to pay the consequences for that. His opinions apart though one cannot but take stock of the collective bullying of one company simply because it opts not to include a new stereotype in its vision for selling its products. Had Barilla simply stated “We are happy enough with our advertising as it is thank you very much” would that have still provoked the ire of the internet? I’d like to think not.

The absurdity lies in the question originally put to Guido Barilla. Why the hell should I want to influence (or rather impose) a company as to how it advertises its products? What is all this rubbish about political correctness or (worse) being so easily offended. I do not see much of a difference between a muslim mother asking for a cross to be removed in a school and a gay lobby group insisting on Barilla having a gay-friendly advert. Where do we stop? Should I as a gluten-intolerant coeliac feel offended unless Barilla inserts a cameo role for the sad man at the table who is obliged to pass on the delicious looking plate of spaghetti pummarola because “Hey! I’m intolerant” (sad face and all?).

Just because the likes of Ikea think it is trendy to promote their products with new commercials thought up to be more gay friendly does not mean that other companies are obliged to follow suit. This is a huge fuss being kicked up for nothing (or at least for the not-so-carefully chosen words by Guido Barilla).

Just eat your bloody pasta e non scassate i coglioni.

 

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Mediawatch Values

Conscience, liberally speaking

François Hollande has found himself in quite a fix. His government is currently pushing the kind of law that is very easily labelled as ‘liberal’ (and consequently carries all the baggage that you might identify with the word these days). It’s France – the epitome of laïcité – and you’d expect the citizens of the republic to be either enthousiastes or at the most nonchalantes about the adoption of a law that has been dubbed “Marriage pour tous” (marriage for everyone). Yep. The biggie in France right now (apart from the herd of elephants in the corner called Angela Merkel, the Economist and the failing economy) is the new law that finally legalises same-sex marriages.

The debate is not so simple. Protests this weekend led to up to 100,000 catholics hitting the streets. In some cases we had violent scenes against the French version of FEMEN who had bullied the protesters in their usual topless garb with the words “IN GAY WE TRUST” writ all over their angry boobies (like angry birds but sexier) and spraying “Holy Sperm” out of cannisters. The religious organisations – still unable to get to grips with the very basis of laïcité are vociferous in their criticism. It’s not just the Malta of Tonio Borg that has obvious trouble coming to terms with certain concepts.

What was really intriguing were François Hollande’s declarations yesterday. Faced with a backlash from the mayors of many municipalities who found the idea of having to bind two persons of the same sex in marriage appalling he came up with a controversial solution. We still have freedom of conscience. He said. They are free to step back and nominate a delegate in their stead. He said. The possibilities of delegation can even be widened. He said. (In the likely scenario of a whole commune of representatives – from deputy mayor to cleaner of the Hotel de ville – refusing to preside over a lay marriage he is suggesting that they nominate “a valid outsider”).

Really François? How bloody socialist of you. Seems to me that the socialists of the 21st century are all bla and no substance. The proverbial men without balls (and women without…. oh you know… balls). What is the bloody point of asserting a right within a lay constitution only to say that there is a freedom of conscience involved and that the official person appointed by government to sanction that right might step out because he does not like it? Is the socialist movement asserting that it is a right or is it not? I’d love to see the gay mayor of Juan-les-Pins (disclaimer I don’t know whether he really is gay) refusing to sanction a heterosexual marriage… claiming that his conscience dictates otherwise. Where does this stop? What civic rights and duties could we thenceforth forego on the basis that we are conscientious objectors.

You know Monsieur Hollande, my conscience does not see paying exorbitant taxes in too good a light. I think I’ll take a pass and leave the tax form empty…. In today’s jargon messy Hollande deserves to have one big WTF? tattooed across his chest and paraded all along the Champs Elysées.

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So while Hollande was busy crafting an escape vehicle for all the officials in his country whose conscience barred them from performing certain duties within their “portofoglio”, his colleagues within the European Socialist Party were taking a vote with regards to whether or not back that great Conscientious Politician Tonio Borg. In the end the Nays had it. Sure, socialist leader Swoboda seems to have quite a fancy for Tonio (not that kind Mr Borg) but for two-thirds of the grouping, Tonio had not provided enough guarantees. What guarantees I hear you ask? Well, the socialists in Europe expect Tonio Borg to never raise a conscientious objection to whatever projects the Commission embarks upon based on the laws of the treaties.

At the end of the session Maltese Labour MEP Edward Scicluna had this to say on facebook (where else?):

“An hour long humiliating experience I, as a Maltese, could have done without in group meeting today. Irreparable damage to our reputation. […] Condescendingly Malta pigeon-holed as the most backward and intolerant in Europe. This as a positive reason why EP should approve Borg.”

Apart from the fact that we have yet another example of garbled nonsense from yet another politician it is hard to decipher whether Scicluna is angrier at the fact that the Socialists were being condescending to Malta or whether he is angry at the fact that they seem to be intent on rejecting Borg’s nomination. Scicluna is a socialist himself so it would not be too big a deal were he trying to give the impression of both. They’re a strange breed these socialists – and they’re about to do another of their “free conscience” moves by allowing their europarliamentarians a “free vote” : which basically translates into “we cannot make head or tail about what we really want so best leave it to the disparate group to send a garbled message”.

***

Finally yesterday was also the day when the Church of England’s synod session continued. Hot on the agenda was the introduction of female bishops in a church that has already embraced the concept of lady priests (that’s not a cross-dressing father but an honest-to-god female with a dog collar). The “House of Laity” (The synod is tricameral, consisting of the House of Bishops, the House of Clergy and the House of Laity) fell 6 votes short of approving the motion that would allow women to be appointed Bishops. Both the House of Bishops and the House of Clergy had obtained the 2/3 majority necessary for the motion to pass but this fell at the final house – the one where the lay members of the church are represented.

The vote against women bishops included some women’s votes and this was a huge disappointment for the outgoing Archbishop of Canterbury Rowan Williams. The new Archbishop Justin Welby has also described the vote as a disappointment. Interestingly, the Bishop of Christchurch (New Zealand – where female bishops have been ordained for decades) Victoria Matthews described the result of this vote as “the product of fear”.

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21st century Europe might be afflicted with economic problems. Beneath these problems lies a deeper moment of crises that is shaking the foundations of our moral and political compasses. Much of what happens around us today is a result of this struggle that is afflicting or effecting the collective conscience of the Old World.

 

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Mediawatch

Masters of the Universe (Bruges)

Helena Dalli MP penned an article in today’s Times (Politicking in Lilliput) in which she attacked PN’s councillor Cyrus Engerer for daring to insinuate that Labour’s councillors had it in for him because he is gay. Tut tut. Here at J’accuse we can see where the Labour MP is coming from and we do not need much convincing to realise that Cyrus’ is a ploy to distract from the troubles of the ill-fated Sliema Council and PN’s participation therein. What we did not appreciate were two shots by Ms Dalli MP that had absolutely nowt to do with the issue.

Firstly, in a manner most unbecoming to a member of the house of representatives (and more becoming of certain sections of the pink blogging media), Helena of Labour takes a dig at Cyrus’ name. What has Cyrus’ name got to do with the price of fish? Unless you were to detect ancient Greek vs. Persian vs Trojan undertones the dig at Cyrus’ name is completely gratuitous. Helena then moves on for the kill. Proudly parading Labour’s credentials in the pro-gay camp Helena raps Cyrus for not realising that ’twas a Labour government that decriminalised sodomy “in the 1970s, when being gay was considered a matter of shame by many and the word pufta was used liberally and meant as an insult to homosexuals and others.” Now that’s one hell of a history lesson. The angry MP goes on:

But, then, they wouldn’t teach these things in the one-year Masters degree course in political science at the College of Europe in Bruges, would they? Although they do teach students the necessary skills to research a “fact” before making claims, as opposed to relying on gut feeling.

Say what? Now I had no idea that Cyrus Engerer also attended the college I consider to be my second Alma Mater but forgive me for feeling a tad bit involved there. Since when are the achievements (?) of a Malta Labour government of the seventies in the field of sodomy an important part of the syllabus in a Masters degree course in political science? Should we really be tut-tutting all the way to the Belfroi that the lecturers in the “one-year” (sic – as against a five year Masters I guess) course failed to examine the intricate details of Labour’s massive movement for homosexual emancipation in the seventies?

Forgive me Helena but much as I may agree with you on the whole Cyrus charade and deviating tactics you really have shot yourself in the foot on this one. Labour might have come up with decriminalising sodomy in much the same manner and habit as PLPN have of legislating the obvious 50 or so years too late but Labour is also the same party whose secretary general was overheard describing a (I have to say this) “talk show host” as “Pufta” over the mic during a public meeting. That was early in the twenty first century not late in the twentieth. I doubt whether rights of homosexual persons have really been so well championed by the nouveau PL – and I sincerely doubt that any of the truck riding, violence distributing, hell raising bastards let lose in Mintoff’s era were in touch with their feminine side by the way.

As for Bruges. It really tickles me that an exponent of the progressive moderates’ agglomeration still believes in the kind of classist bullshit which il-Perit (Rhodes Scholar by the way) had gotten us used to. I am very aware that the Bruges scholarship is currently underfire in certain quarters for other reasons that are absolutely unrelated to the academic standards. I can proudly say, for one, that I got the scholarship on my own wind without any parrini or recommendations in the background. I can also proudly claim that the Bruges experience was very much like a Saint Aloysius’ sixth form abroad – once you make it in you are left to your own devices. Simple really – by handpicking a bright bunch from the start (no modesty intended – and when there are no saints pushing idiots into the system – something I cannot deny could be happening nowadays) the College of Europe needs input little else to guarantee an elevated standard. Voilà.

By misleadingly drawing the Bruges degree into your article you only succeeded in alienating your readers (at least the un-modest intelligent ones) from the main thrust of the argument. Bravo.

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J'accuse : Friends

I am happy to say that I have a lot of friends who vote Nationalist (or Labour). I am not, if I may add, particularly ashamed to be seen with them. There. I’ve said it. I’ve come out and said it. It was killing me really, having to keep this secret to myself all this time, but now that I’ve come out and relieved myself of this bit of info burdening my conscience I feel much better.

If my declaration does not sound ridiculous enough, then what would you think if I felt the need to specify that “Actually I have some friends who are black”? You’d think me to be some weirdo living in some pre-Rosa Parks world of racial segregation. Incidentally, this is the 50th anniversary of the publication of that magnificent book by Harper Lee To Kill a Mockingbird – published only five years after Rosa Parks refused to give up her seat to a white man on a bus. I owe Harper Lee much of the inspiration for taking the legal career path, thanks to her unflinching Atticus Finch. Ironically, Harper Lee lives a very segregated life in Monroeville, Alabama (the real Maycomb from the story), conceding few interviews and having written pretty much nowt since the book that was voted into the top 10 must-reads of a lifetime (beating the Bible in the process).

It is very probable that the Mockingbird is a fictionalised autobiography of Harper Lee and that the character Scout in the book is actually Lee herself. Her best friend in the book, named Dill, is thought to be Harper Lee’s childhood friend Truman Capote. Though the friendship drifted apart in later years, neither of them was ever heard to say that they were ashamed of knowing one another.

Gays in the village

You know where I am coming from with all this “I have X friends” business – and no I do not mean Facebook. I am obviously referring to Prof. Anthony Zammit’s remark during the proceedings before the House Social Affairs Committee  (HSAC) at the temple of conservatism and bigotry. The subject was “the situation of homosexuals and transgender individuals” in Malta, and the information that we have at hand comes with the courtesy of a very “xarabankified” Times as one of my readers described it. For it is important to bear in mind that, in fulfilling its reporting duty, the Strickland House product seems to have shifted towards a more “provocative” approach in the presentation of its material – in some cases denaturing the very subject being reported.

It was thusly that The Times’ David Schembri kicked off with a very titillating title What Happens in the Bedroom is the Government’s Business only to fall foul of the timesofmalta.com inquisition and retract to a more moderate Parliament discusses gay rights (technical geeks did notice that the permalink (article’s web address) remained the same though – baby steps for The Times tech). So yes, as in Malawi, gay rights are still an issue for Malta’s democratic institutions to discuss.

What makes an individual (you’ve got to love the stressed use of the term ‘individual’ in the title on the HSAC’s agenda) gay? What is a gay couple? And what roles do they perform in the household? These are some of the crucial questions that seem to be automatically raised in this committee that feels and acts very much like some Victorian committee questioning Darwin’s preposterous assertions on apes, men and the like.

Only that here, thanks to a mixture of confused (and I may add unfair) reporting and clueless honourable gentlemen, we were not discussing the evolutionary merits of the opposable thumb but rather issues of a more personal nature of thousands of ‘individuals’ who inhabit the islands of Malta in the 21st century. We needn’t go so far as examining the red-hot issue of “gay adoption” that inevitably sparks fires and heats debates even in the most liberal of nations. We are talking of basic rights and liberties – such as the right to marry (and I speak of the civil law right for people not giving two hoots about sacraments humanly concocted in some Diet or Council in Trent).

Queer folk

The news from the HSAC was not promising though. There seemed to be much banter about whether it was the government’s business to have an eye in every bedroom. Edwin Vassallo’s assertion that “Yes it was” because we bear the consequences of such things as “teenage pregnancies and single parenthoods” looked slightly out of place in a forum discussing couples whose ability to reproduce among themselves can best be described as impossible. So unless some new religion is in the making, complete with dogma of “impossible conception”, something was definitely wrong with the perspective of the lawmakers in the House. Sure The Times correspondent peppered his “report” with anecdotes about MGRM’s ideas on “creative ways to have children” but surely this was not the original point of the agenda?

It then moved to the slightly queer (sorry) when Honourable Conservative Member Beppe Fenech Adami resorted to ballistic logic (in the sense that he approached the subject with the same level of convincing logic as a suicide terrorist strapped with explosives): What roles for gay partners? Who’s the man and who’s the woman in a relationship? Given that it is already hard to determine such “roles” in the post-nuclear family – we’ve all heard the one about the one who wears the trousers – the questions were as anachronistic as they were offensive. As BFA proceeded to prove that, since switching roles is not done in his domus, it couldn’t work anywhere else, the gods of logic threw a tantrum and collectively resigned.

At which point you can picture Prof. Anthony Zammit making his dramatic entry armed with a Damocletian sword and delivering the coup de grace to a discussion that never really stood on tenable grounds. “I have gay friends and I am not ashamed to be seen with them in public”. Ta-da indeed. I must confess that I do not know much about Prof. Zammit beyond what I read in the papers, but even had the pinker corners of the web not led to my discovery that he had more than a passing interest in the discussion, the kind of statement he came up with is flabbergastingly ridiculous. The only conclusion we could draw from the “xarabankified” report was that our current crop of representatives is far from representing a large crop of the voting population.

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Friends of friends

There’s that phrase again. Programmes on TV this week were rather amusing. Lou (of Bondiplus of Where’s Everybody?) got spanked on the backside by the BA for his Lowell programme, so Peppi (of Xarabank of Where’s Everybody?) set up a programme discussing freedom of expression and Lou’s spanking. Guests on the programme? Another ta-da moment. Lou Bondi and the ubiquitous media guru Joe Borg Father. I spotted WE’s Norman Vella on Facebook claiming that “In this programme Lou Bondi will not be the only guest. He will face people who publicly expressed themselves against his programme with Norman Lowell”. Incidentally, he was replying to a comment by Borg Cardona who had just implied that the Xarabank programme had an incestuous element in it.

The criteria used by the Xarabank crew reminds me of certain Times’ editorials (or of a conversation between Lou and Fr Joe) where they seem to assume that they are the only people to have a relevant opinion or to have actually expressed an opinion on any given subject. All three – Xarabank, Bondiplus and The Times – have become an institutionalised form of their relative medias and it is in that spirit that they are criticised. Frankly, all three could hold whatever opinion they like but their constant editorial position that obliterates any opinion they consider irrelevant (for irrelevant read uncomfortable to deal with) is worrying and stinks of a systematic effort to retain the stranglehold that they have built over a large chunk of the fourth estate.

I am not too sure that the credibility of all three is the same as they enjoyed a while back, even among the more conservative of elements. Having long abdicated one of the primary journalistic duties of proper investigation, they are now lost in a navel-gazing world of their own and they have constantly proved unable to deal with the wider democratisation of the media. While their voices might still be strong enough to be heard, and while they can still afford to ignore the disparate contradictory elements, they are noticing that their grasp is weakening and their efforts to remedy the situation is only leading them to descend into the comically absurd. So yes. We have Lou as a guest on Peppi’s show discussing how Lou and Peppi’s company should be allowed freedom of expression. Jolly good, I say.

Friendly fire

Finally, a few notes on friendly fire. Joseph Muscat was on Myriam Dalli’s TX this week. TX is a programme on Labour’s One TV (did I mention that we STILL have party-owned TVs in 21st century Malta?), so such notions as bias and doctored questions are only to be expected as annoying intervals in between shots of that Mediterranean beauty that is the programme presenter. The other person on the show glared at the camera and warned of the problems of corruption in the country while standing fast behind such weird notions as carte blanche for whistleblowers and promising the people €50 million (take from Peter give back to Peter) for the “unjust tax on vehicles”. Rather than traipsing uselessly with the kangaroos, Joe might want to polish up his knowledge of recent (very recent) ECJ jurisprudence before harping on about the latter subject. (I have friends who studied European Law and I am not ashamed to be seen with them).

Two notes on GonziPN and friends. Well done for the WiFi spots around the country. That is a bit more tangible than all the words about Vision 2015. Surely you should warn interested citizens that “free public WiFi” is not eternal. As in all similar European projects, expect a shift to paid services in the near future – whether big brother tells you or not. Also GonziPN’s little tryst with “non-politicians” at Vision2015+ felt like a very manufactured and simulated business among friends. Funny that name – Vision 2015+. A government plan gets a “+” tagged onto it and it becomes a party meet. A bit like programmes getting a “+” on their name on national TV. All they needed were Lou and Peppi at Vision 2015+ … but wait… they were there. So it’s OK, innit?

www.akkuza.com (j’accuse) has 301 friends on its Facebook page. Would you be ashamed to be seen as one of them?