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Values

Think Different (1955-2011)

Is it hyperbolic of me to describe the death of Steve Jobs as something on the similar scale as living in the time of Galileo Galilei and being told of his death? Much will be written by many in acknowledgement of the greatness of this man and his impact on the globe. Us willing Apple Slaves feel like we have lost a part of us and still cannot get over the feeling that the world is not the same after Steve Jobs. But this is the man who told us : “Those people who are crazy enough to think they can change the world are those that actually do.”

I found this old-ish video of Jobs speaking about values and marketing. Here  is how he launches the campaign “Think Different” – a value that J’accuse espoused from the start as a blog and will keep upholding for as long as this blog lives.

Thank you Steve.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple Inc.

 

and the birth of Macintosh’s magic in 1984